The way you introduce your brand to the world is one of the most important parts of your success. A custom logo and a brand image that connects with customers are key. The logo, color pallet, and icon are crucial elements for creating good branding and marketing strategy that communicates the right message.
The right message derives from having a logo design that embodies your company’s values, and personality. The message may seem obvious to you, but it can get lost in translation when the logo is not done appropriately. The logo is essential, and the way you integrate it into your website design is too. Therefore, seeking a professional agency to create the ideal branding is always a good idea.
In this article, we go through 12 brands within the CBD and cannabis industry that stand out for their unique use of branding, colors, or approach to the market.
We hope you can get inspired and learn about the different routes a brand can take to achieve its purpose.
Let’s begin!
1. Royal CBD
Royal CBD is a premium brand that offers safe and guaranteed quality CBD products. Their focus is to offer information, transparency, and high-quality service to all their customers. The emblem references a diamond ring, or a crown, in line with their name.
The full logo design – on the left – is clear and shies away from typical CBD branding, adding to a branding distinction.
Key CBD Logo Design Characteristics
- The logo extends to the product design to transmit high-quality and elegance
- The muted tones color pallet offers stylishness and superiority
- The accent color found in their product design references royalty
- The brand steps away from the usually green image of this market
- The emblem icon transfers easily into social media platform content
2. RYTHM Cannabis
Rythm Cannabis is a premium cannabis brand that focuses on flavor, feeling, and the delivery of each of its products. The initial – left-side – logo design was simple but lacked identity. When the brand was redesigned, it altered every aspect of its image, language, and the names of the products, colors, and website.
The current emblem references sound waves, related to the rhythm you find in music.
Key Cannabis Logo Design Characteristics
- The logo offers a modern and trendy look
- The multicolor pallet in the waves offers a range of possibilities for its use and has been known to change its colors for specific content
- The playful and soft-lined font offers a young and fun feel
- Rebranding – to offer a logo that connected better with users
- This brand steps away from the usually green image in this market
- The emblem icon transfers easily into social media platforms
3. Nuleaf Naturals
Nuleaf Naturals is a brand that has been around since 2014. With over 1,000 retail locations across the U.S, this brand has become well known in the industry. It’s a brand that encompasses CBD wellness products and dietary supplements which explains why the logo is not full CBD branding. The image is simple, clean, and offers a wide range of possibilities under it without contradicting its different lines of products.
Key CBD Logo Design Characteristics
- The logo stays within a simplistic design to transmit the company’s transparency policies
- The accent color references both CBD and nutrition markets
- The open letters and soft-lined font offer a modern and distinct look
- Rebranding – further into the minimalist look by leaving outlines on their icon
- The emblem icon transfers easily into social media platforms
4. Leafs
Leafs by Snoop is the cannabis brand by rapper Snoop Dog, and since 2015 has made an impact in the industry. This brand is arguably one of the most aesthetically pleasing ones out there within the industry. It also embodies the personality of its owner and transmits a chill vibe through an elegant design that overlaps colorful backdrops. This brand goes way beyond the standard cannabis image and embodies a modern, elegant look.
Key Cannabis Logo Design Characteristics
- The logo itself is bold, a statement and a modern, sophisticated take on the industry
- The pop of color mixed in with the packaging add to a high-class brand image and a cool feel to the brand
- The bold letters with the gold leaf transmit elegance and minimalism
- Using a different spelling on the word “leaves” also hints at a disruptive brand
- The brand transfers easily into social media and promotes a lifestyle rather than just a product
5. Stiiizy
Stiiizy is a premium brand that cannabis brand that focuses on portability and convenience, catering to a younger audience. It has stood out by offering its proprietary pod system which has garnered a cult-like following and has emerged as a leading lifestyle brand in cannabis. Its main focus is long-lasting batteries, high-quality products, and innovation.
Key Cannabis Logo Design Characteristic
- The logo itself is stylized and very modern
- The reference to cannabis is extremely subtle within the shape of the three “i’s” that resemble a vape
- The absence of a tagline has been replaced by the constant use of the hashtag #STAYSTIIIZY which caters to a younger audience and keeps the brand feeling current
- The minimalist black and white add to an innovative brand
6. Select
Select is embracing the trend that steps away from the common leaf and green branding in the cannabis market. This company offers innovative and high-quality products in colorful packaging. It seeks to continuously offer new products to its customers and stands as a bold brand overall. Additionally, they emphasize the rigorous standards and test process all their products are subject to, building confidence in the brand.
Key Cannabis Logo Design Characteristics
- The logo itself is bold, simple, and timeless
- The absence of tagline and color add to a slick, innovative image
- The use of color in their packaging blends complements a modern look, and it’s the kind of packaging we see in products like healthy snacks, which helps the brand blend into premium markets
- The bold letters recognize the values of the company
- The icon transfers easily into social media content and makes for an identifiable feature for costumers
- The simplistic look embodies the transparency and clean ingredient policy promoted by the company
7. The Goodship Goods
The GoodShip has been around since 2014 and chose a logo that offers a vintage feel with the use of opaque gold and strong geometric use. The company specializes in a range of cannabis-infused baked goods, chocolates, and confectioneries. They promote as a collective of believers, artists, and bakers which sets them apart as being more than just a cannabis product brand.
Key Cannabis Logo Design Characteristics
- The logo itself is elegant and sophisticated
- The tones and lines of their logo resemble the famous chocolate brand Godiva, which adds to an expensive feel and connection with their customers
- The muted tone adds to a timeless feel, with a hint of vintage and ancient vibes that will “age well” as the brand grows
- It transfers easily into social media content
- The brand’s content resembles premium baked products and hints at the cannabis market through content arrangements in their socials as we can see above.
8. Apothecanna
Apothecanna offers a medicinal and dermatological approach to the cannabis market. They cater their products in a natural medicinal manner, that intends to educate and promote natural and sustainable healing. Their products range from skincare to intimacy and are all non-GMO and completely natural.
Key Cannabis Logo Design Characteristics
- The logo consists only of the brand’s name and can be seen paired up with a burgundy leaf in the products, it’s simple and effective
- Since the brand caters to a more medicinal approach the easy-to-ready font type and clean lines transmit an innovative and modern brand
- The brand promotes products for the time lasting their effects.
- There is little reference to green or nature, which aligns with the medicinal thinking line of the brand
- The icon can transfer easily into social media content, but it hasn’t been used as such, for the reasons mentioned above
9. Medihuanna
Medihuanna is not a consumer brand, it’s a B2-B brand that offers education regarding the medicinal uses of marihuana. It is an organization that provides a portal with accredited training for healthcare professionals (HCPs) to prescribe medicinal cannabis. They seek to educate health professionals and offer online workshops and certifications.
Key CBD Logo Design Characteristics
- The logo is a simple wordmark with a marihuana petal on top that’s straightforward and bold
- The leaf, when visualized digitally unfolds into a marihuana leaf which brings the logo to life
- The image offers a green dark hue that hints at education institutions and adds to a professional feeling
- The bold font transmits seriousness and professionalism
- The petal icon that sometimes accompanies the logo offers options for content creation and breaks with the seriousness, adding an approachable feeling to it
10. Marley Natural
Marley Natural is a lifestyle brand that began selling four types of cannabis herbs and currently sells high-end smoking accessories. The brand focuses on accessories that foster awareness, authenticity, and respect for nature. Their premium line of accessories includes walnut and glass construction products with elegant designs. They also offer tasters, ashtrays, and more. Their accessories are branded as sustainably sourced and trendy.
Key Cannabis Logo Design Characteristics
- The brand, and particularly the lion emblem, references Bob Marley
- The use of gold and black offers an elegant high-end look
- The lion also adds to a bold, unique, and authentic image of the brand
- The bold font type offers a statement in the wordmark
- The M icon transfers easily into social media content
11. Wyld
Wyld offers edibles and has gotten a great response from the market. Their edibles are catered as rich with natural ingredients and flavor. They are an innovative brand, “up for a challenge”, and are setting trends within the industry by being the first cannabis company to become Climate Neutral Certified. They manage two lines of products, cannabis, and CBD.
Key Cannabis & CBD Logo Design Characteristics
- The black and white logo and icon offer a minimalist and timeless image
- The antlers are a reference to the company’s origins since they’re based in Canada
- The antlers are a direct reference to the company’s values regarding sustainability, protecting nature, and offering natural ingredients
- The product design aligns with high-end tea brands, offering an elevated look for the brand
- The space between the letter’s projects transparency
12. Seven Point Cannabis
Seven Point is a Canadian-based company that seeks to be a safe space for cannabis consumers. The Seven Point Brand aims for convenience and excellence in offering top-grade cannabis products to their customers. Their selection of products is specifically hand-picked by experienced cannabis retailers, and their high-quality control is something the company strives through in all its processes. They take pride in being a welcoming community.
Key Cannabis Logo Design Characteristics
- The monochromatic logo offers a clean, transparent feel, with a modern style
- The spacing between the letters and the clear icon transmits a sense of invitation and openness, that aligns with the company’s values
- The reconstructed leaf is a unique take on the marihuana reference, and it serves as a home-shaped icon as well, alluding to the community the brand portrays
- The play in the name, by referencing the marihuana leaf’s seven-point makes it a more subtle approach
- The logo transfers easily into social media content
Final Thoughts
You can choose to take your logo design either of the following routes to achieve great branding:
- Make it pop: Use a fun color pallet in your packaging rather than your logo – Leafs by Snoop, Select
- Create a unique market reference: By playing with the elements that allude to the market, or redesigning the popular images – Seven Point, Marley Natural, Nuleaf
- Make it your own: You can create a brand that completely steps away into its personality – Rythm, Royal CBD, The Goodship, Stiiizy
- Reference your company’s intent: Incorporate the brand’s purpose or values rather than the products it sells – Apothecanna, Wyld, Medihuanna
It doesn’t matter how you choose to go about it. If your logo connects people to your brand, it will be effective. Knowing how to communicate and properly market your content in the healthcare industry will ensure your brand reaches the right audience.
Best of luck!
