Logo designs for such a vital healthcare business as genomics are a key aspect of branding. A well-crafted logo will present your company to the world and, when done well, engage potential clients.
To promote brand engagement, the logo design elements should be properly developed. Hiring a professional logo designer or brand specialist can be valuable in this regard. However, recognizing the main features to concentrate on is critical for guiding the design process.
We’ll look at 12 genomic firms in the health sector to provide you with amazing examples and ideas for crafting your brand image to build the right logo.
Let’s begin!
1. Eclipse Bio
Eclipse Bio offers a comprehensive range of RNA genomics products for researchers in the industry and academia. It’s an innovative company that seeks to continue the development of RNA solutions. Its next-generation sequencing technologies simplify and optimize research.
Key Genomic Logo Design Characteristics
- The color break in the logo reflects innovation and cutting-edge
- Muted and blue-green hues add a serious and professional feel
- The bold font type and use of capital letters transmit confidence
- The icon reflects the company’s field and projects a modern look
- The icon transfers easily into social media platforms
2. Twist Bioscience
Twist Bioscience offers synthetic DNA tools in fields such as medicine, agriculture, industrial chemicals, and data storage. The company stands out for its revolutionary silicon platform that offers precision at a scale unavailable anywhere else.
Key Genomic Logo Design Characteristics
- The white and accent color offer a modern and timeless look
- The accent green hints at the medical community while offering a fresh feel
- The spacing between the letters and all capital letters project confidence, innovation, and growth
- The simplified version offers an easy-to-recognize icon design
- The icon transfers easily into social media platforms
3. BGI Genomics
BGI Genomics is the world’s leading provider of genomic sequencing services and proteomic services and serves 66 countries. With almost 20 years of experience, BGI offers high-quality, cost-effective, cutting-edge products, and its own innovative sequencing technology.
Key Genomic Logo Design Characteristics
- The wordmark offers a statement, keeping the image simple and timeless
- The broken rounded edges of the font type and bold use projects confidence and a modern look
- The blue is a clear reference to the industry and reflects trustworthiness
4. Qiagen
QIAGEN provides samples and technologies for molecular diagnostics, applied testing, and academic and pharmaceutical research for over 500,000 customers. The company offers a range of genomic products that facilitate workflow optimization, customization, and data analysis.
Key Genomic Logo Design Characteristics
- The contrast of red with a blue gradient transmits a sense of professionalism and strength which reflects the company’s quality
- The circles reference the genomic products offered by the company
- The bold and all capital letters in red project confidence and enthusiasm which reflects the constant innovation of the company
- The logo transfers easily into social media platforms
5. 10x Genomics
10x Genomics provides powerful, reliable tools that fuel scientific discoveries and drive exponential progress to master biology to advance human health. Its technologies have been cited in more than 3,300 research papers. The company has received The Scientist Top 10 Innovations award on six occasions, most recently in 2021.
Key Genomic Logo Design Characteristics
- The multiple accent colors reflect the diverse fields of the company
- The bold and all capital letters, transmit confidence while placing the focus on the number 10
- The company’s name incorporates a common genomic sequence reference that transmits the field of expertise clearly and boldly
- The X is easily converted into an icon
- The logo design transfers easily into social media platforms
6. Macrogen
Macrogen is the first Korean bio venture to be listed on the KOSDAQ. It contributes to the advancement of bioindustries through a wide range of CSR activities. It’s a company committed to leading innovation in precision medicine by providing personalized genomic information, through its superior technological expertise.
Key Genomic Logo Design Characteristics
- The gradient of blue and green offers an innovative design, while the red accent hints at the strength of the company
- The contrast between the capital letters in the tagline and all lower-case letters in the name transmit approachability while emphasizing the “humanizing” aspect of the company
- The icon is a unique and modern graphic that merges genomics and a human silhouette while hinting at the Asian origins
- It can be seen in an alternative use as an all-white logo
- It transfers easily into social media platforms
7. Pacific Biosciences (PacBio)
PacBio seeks to enable the promise of genomics to better human health. Through its advanced sequencing systems, the company provides a complete and accurate view of genomes, transcriptomes, and epigenomes. The founders have invented a new way of studying the synthesis and regulation of DNA, RNA, and proteins.
Key Genomic Logo Design Characteristics
- The use of a brighter color takes the logo in a unique direction within the health industry transmitting differentiation
- The dark and light hue contrasts offer a modern and energetic feel
- The bold font type reflects innovation and strength
- The use of a full circle at the end offers a current image
- The icon can be easily created and transferred to social media
8. Oxford Nanopore Technologies
Oxford Nanopore Technologies was founded in 2005 as a spin-out from the University of Oxford. The company provides sequencing technology that offers scalability with real-time data delivery for the analysis of short to ultra-long fragments of native DNA or RNA.
Key Genomic Logo Design Characteristics
- The use of white and blue projects a professional image
- The light hue suggests trustworthiness
- The bold and slim font types transmit innovation and strength
- The icon makes for a recognizable image that references the research and technological field of the company
- The overall image of the design is serious but modern
- It transfers easily into social media platforms
9. Invitae
Invitae makes it easy to access genetic information so people can take control of their health. It’s a company that continuously provides information to support the healthcare system and patients. It’s building a platform to support new-age medicine through genomic information.
Key Genomic Logo Design Characteristics
- The font type conveys a minimal but elegant look
- The gradient use of blue and green in light shades offers a modern, and contemporary look to the logo
- The colors reflect confidence, reassurance, and growth
- The wordmark that plays with the “V” letter transmits innovation
- The icon transfers easily into social media
10. Fulgent Genetics
Fulgent Genetics develops flexible and affordable genetic testing. Founded a little over a decade ago the company strives to create the most effective and wide-range tests in the market. They offer high-quality and were the first clinical laboratory to offer copy number variation detection using NGS technology in the United States.
Key Genomic Logo Design Characteristics
- The orange reflects the company’s success and offers a current look
- The bold font type with soft edges makes for a modern look that hints at innovation
- The logo overall reflects innovation, hinting at the company’s pioneering experience in the U.S.
- The icon design transfers easily into social media
11. Intellia Therapeutics
Intellia Therapeutics focuses on helping people battling severe diseases by developing potentially curative genome editing treatments. The company works to harness CRISPR-based genome editing technologies for human therapeutic use.
Key Genomic Logo Design Characteristics
- The orange use projects the company’s success and energetic value to create breakthroughs in the industry
- The bold font type that’s been altered to incorporate the icon references genetic sequencing and innovation
- The deconstructed “Ls” transfer easily into social media platforms
12. Crispr Therapeutics
Crispr Therapeutics develops transformative gene-based medicines for serious human diseases. The company is translating its gene-editing platform into therapies to treat chronic diseases. Its technology offers a sustainable innovation engine.
Key Genomic Logo Design Characteristics
- The monochromatic look is modern, creative, and elegant
- The bold font type merges with the outline of the design communicates innovation and progressiveness
- The capital letters offer confidence and a strong image overall
- The logo transfers easily into social media platforms
Final Thoughts
The companies included in this article provide a diverse range of examples of how a logo design and brand can be represented through their image. Healthcare marketing done properly can ensure that your brand attracts the correct audience and engagement.
Some important aspects we discovered in the companies reviewed in the article are as follows:
- Simple wordmark with an adjacent icon for versatility
- Make it simple but effective
- Use accent colors in the icon or tagline
- Make sure your icon is unique and connects to your company
Your logo design will be effective if the message connects with your customers. Remember that if done right, you can always grow your brand as your company expands, and having professional assistance to achieve that is always useful.
Best of luck!
